Our Team

The Cycle Sequatchie Century & 3 Mtn Challenge is a joint production of Velo View Bike Tours and the Chattanooga Bicycle Club made possible by the generous support of our partners and volunteers. Our goal with the event is to bring attention to Sequatchie Valley as an amazing outdoor recreation playground and to support efforts to preserve the natural beauty that makes this region such a special place. To that end, we've designated the Land Trust for Tennessee and the Thrive Sequatchie as the ride's beneficiaries, as both nonprofit organizations promote environmental stewardship and responsible tourism.

Support the cause through financial sponsorship or volunteer work during the event!

PRIMARY PARTNERS

The Land Trust for Tennessee

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Our goal is to help preserve what makes Sequatchie Valley such a special place, and there is no better organization to further that cause than the Land Trust for Tennessee. Since 1999, they have conserved more than 126,000 acres across our beautiful state, and have made this region a priority for future conservation efforts. As one of the event's beneficiaries, we look forward to working together to protect our natural and historic landscapes, both public and private, to make scenic Southeast Tennessee a better place to live, work and play!

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This event would not be possible without the generosity of our hosts at the City of Dunlap and the Sequatchie County - Dunlap Chamber of Commerce. Big thanks to all of the communities throughout the Valley for their support in making Cycle Sequatchie happen!

Tower Community Bank

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Based in Sequatchie Valley (Jasper) with a growing presence throughout middle and southeast Tennessee, Tower Community Bank is a leader in the region and beyond, and we are excited to have their support and participation in Cycle Sequatchie again this year as one of our rest stop hosts!

Bike the South

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Offering a variety of worry-free ways to experience the best backroads in the Chattanooga region and beyond, Bike the South prioritizes the experience over the mileage with bike tours that cater to all the senses! We love their approach and are excited to have them onboard as our website sponsor!

Lyndhurst Foundation

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In addition to showing off what an incredible outdoor recreation playground Sequatchie Valley is, we also want this event to support those who make this valley so special. That's why we are committed to serving a farm-to-table meal that is 100% locally sourced from family farms in Sequatchie Valley and the Cumberland Plateau. Buying from local farms and serving a farm-fresh meal adds considerable cost to this grassroots event, but thanks to the generosity of the Lyndhurst Foundation, we'll be able to support our local farmers and also provide our cyclists and their friends and family with a fantastic Farmers Feast! 

Village Volkswagen

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With their history of supporting cycling in the Chattanooga region, Village Volkswagen is the perfect title sponsor for this year's Three Mountain Challenge. Conquer any of the climbs and you'll receive a commemorative prize provided by Village Volkswagen! 

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While Citizens Tri-County Bank has grown to serve 9 counties throughout southeast and middle Tennessee, it remains locally owned and operated just as it was when it was founded in Dunlap in 1972. For our event, their support has an appropriately personal touch. When you're feasting on all those desserts from the Cookie Jar Café, you can thank Citizens Tri-County for picking up the tab!

Queen Financial Services

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Serving businesses, non-profits, professionals, and individuals in the Chattanooga area and beyond, Queen Financial Services is committed to the long-term financial success of their clients. Thanks to their generosity, we'll have even more directional signs on the bike routes!

CYCLIST SUPPORT

Owen Cyclery

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Owen Cyclery will once again be available for last-minute fixes before the ride and also on the road during the ride as part of the SAG team!

Castle Rock Honey Company

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While former Cycle Sport owner, Aaron Curtis may want to quietly tend to his bees, he does such a good job coordinating our SAG support vehicles that we'll be dragging him off the farm to drive sweep once again. He'll also have honey at the expo!

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As always, the pros at REI Chattanooga will provide first-class SAG support to cyclists during the ride!

Bike Flights

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Coming in from out-of-town for the ride and want to ship your bike? Check out our custom page with Bike Flights for details on how easy it can be!

FOOD & BEVERAGE PARTNERS

High Haute Foods

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We are thrilled to have farm-to-table specialist High Haute Foods in charge of the all-you-can-eat post-ride lunch buffet! You can expect an exceptionally high quality meal carefully prepared with ingredients sourced from family owned and operated farms located in Sequatchie Valley and the South Cumberland Plateau.

Cookie Jar Cafe

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Good Southern comfort food and fantastic desserts have made the Cookie Jar Cafe one of our favorite places to refuel after riding in the Valley. As always, we will feature their delicious desserts as part of the post-ride meal!

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Not only will our friends at the Tap House be serving our favorite beers from Chattanooga breweries at the post-ride lunch, but they will also offer a custom brew made just for our event! Can't wait for the big event to sample Chattanooga's finest brews? The Tap House will be happy to satisfy your curiosity and thirst with one of the 30 beers and ciders they have on tap!

PROMOTIONAL PARTNERS

Velo Vixens

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Looking for a fun group of ladies to share laughs both on and off the bike? Chattanooga's Velo Vixens has you covered! From casual gatherings to social rides to competitive racing, the Velo Vixens offer a safe and supportive environment.

Team Bubba

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Proud to "whine like a man" for more than 20 years, Chattanooga's own Team Bubba specializes in suffer-fest rides and ridiculous nicknames. Check out their weekly rides at BeaBubba.com.

Thrive Regional Partnership

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Working to improve the quality of life in the greater Chattanooga region and to spark creative development within its communities, Thrive Regional Partnership promotes economic growth in a way that preserves our natural treasures for future generations.

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The newest and fastest-growing club in the Chattanooga region, Chattanooga's Southern Velo is home to cyclists of all stripes - racers and recreationalists alike. No matter what you ride or why you ride, you'll enjoy the "veloship" of your fellow cyclists at Southern Velo!

Nashville Triathlon Club

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Dating back to the 1990s, NTC is the original multisport club in the Middle Tennessee area, supporting athletes of all levels with training events, helpful resources, and fun social gatherings!