Sponsorship Opportunities
Cycle Sequatchie was first held in October of 2019 as a way to promote Sequatchie Valley as an outdoor recreation playground. With the only other significant road cycling event in the Chattanooga region held in the spring, Cycle Sequatchie was well positioned to meet the growing demand for cycling events in the region.
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While the event has grown in size and scope since that first year (attracting cyclists from 30 states & 3 foreign countries), we remain committed to giving our participants a personally meaningful experience, with curated routes, a farm-fresh meal, local craft beer, and exceptional pre-ride communication. Our event also inspired the City of Dunlap to create their own Oktoberfest festival to coincide with Cycle Sequatchie to create even more fun energy around the weekend! And according to our post-ride surveys, the formula is working, with 100% of respondents indicating they had a positive experience the last two years and 2/3rds of those giving us the highest rating of "awesome!"
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Get in front of this audience and support a great cause by signing up for one of the sponsorships we've listed below! Prefer to offer support in a different way? This is a grassroots, community-driven event, and we welcome any and all creative ideas for involvement. Contact us and let us know what you have in mind! In exchange for your support, we'll provide you with plenty of exposure at the event, on our website, and through social media and other channels.
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Our goal with the event is to bring attention to Sequatchie Valley as an amazing outdoor recreation playground and to support the efforts of Thrive Sequatchie to promote sustainable and responsible tourism in the region.
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TOP TIER SPONSORSHIPS
All Top Tier sponsors will receive the following benefits plus additional perks specific to the type of sponsorship as described below.
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Sponsor logo on 10' x 3.5' banner prominently displayed at event home base.
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Sponsor logo & link in the website footer on every page of CycleSequatchie.com.
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Sponsor logo displayed in the footer of newsletters sent to Cycle Sequatchie email list.
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Sponsor logo & link on the Partners page of CycleSequatchie.com.
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Newsletter and social media shout-outs recognizing sponsor's contribution to the event.
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Opportunity to provide branded merchandise & materials in each of the cyclist’s registration bags.
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Priority vendor space at the post-ride outdoor expo.
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Mentions from the emcee during the event.
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Registration fees comped for three participants in the Cycle Sequatchie bike ride.
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Three sets of food & beer tickets for the Farmers Feast.
Farmers Feast
$5,000
WHAT IT COST
$10,000 total, split into two separate sponsorships of $5,000 each. Because the post-ride lunch only uses fresh locally-sourced ingredients prepared by a professional chef, it is more expensive (and more rewarding!) than typical bike ride meals. Proceeds from this ride benefit rural conservation in the Sequatchie Valley region, and we are proud to further support family farms through the Farmers Feast.
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WHAT IT COVERS
Food, Drinks, Prep, Service, Supplies, Tables & Chairs.
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ADDITIONAL BENEFITS
Sponsor logo prominently displayed on a 16' Farmers Feast banner at the event venue.
Sponsor’s name recognition in all instances where the Farmers Feast is mentioned in all official marketing and promotion of Cycle Sequatchie.
3 Mtn Challenge
$2,000
WHAT IT COST
$2,000
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WHAT IT COVERS
Prizes for riders who conquer the climbs.
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ADDITIONAL BENEFITS
Sponsor logo prominently displayed at the Prize Table where cyclists will pick up their rewards for conquering the climbs.
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Sponsor’s name recognition in all instances where the 3 Mtn Challenge is mentioned in all official marketing and promotion of Cycle Sequatchie.
Rest Stops
$1,500
WHAT IT COST
$1,500
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WHAT IT COVERS
Rest Stop Venues, Food & Snacks, Drinks, Ice, Portajohns, Bike Racks.
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ADDITIONAL BENEFITS
​Sponsor logo prominently displayed on course signage leading up to each rest stop.
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Sponsor’s name recognition in all instances where rest stops are mentioned in all official marketing and promotion of Cycle Sequatchie.
Documentation
$3,500
WHAT IT COST
$3,500
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WHAT IT COVERS
Professional Photography & Videos for the event.
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ADDITIONAL BENEFITS
Sponsor’s name recognition in all instances where the photos & video are mentioned in all official marketing and promotion of Cycle Sequatchie.
Special sponsor recognition in the video itself.
T-Shirts
$1,500
WHAT IT COST
$3,000, split into two separate sponsorships of $1,500 each.
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WHAT IT COVERS
Printing & Stock for Event T-Shirts.
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ADDITIONAL BENEFITS
Sponsor logo prominently displayed at packet pick-up (where the t-shirts will be distributed to every cyclist) along with signage noting that the t-shirts are compliments of the sponsor.
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Sponsor’s name recognition in all instances where the event t-shirts are mentioned in all official marketing and promotion of Cycle Sequatchie.
Craft Beer Station
$1,000
WHAT IT COST
$1,000
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WHAT IT COVERS
Beer tickets for the participants.
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ADDITIONAL BENEFITS
​Signage with sponsor logo at the craft beer station along with a statement of appreciation.
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Sponsor’s name recognition in all instances where the craft beer is mentioned in all official marketing and promotion of Cycle Sequatchie.
2nd TIER SPONSORSHIPS
All 2nd Tier sponsors will receive the following benefits at a minimum. Additional benefits are available for specific sponsorships as described below.
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Sponsor logo & link on the Partners page of CycleSequatchie.com.
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Newsletter and social media shout-outs recognizing sponsor's contribution to the event.
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Opportunity to provide branded merchandise & materials in each of the cyclist’s registration bags.
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Priority vendor space at the post-ride outdoor expo.
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Mentions from the emcee during the event.
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Registration fees comped for one participant in the Cycle Sequatchie bike ride.
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One set of food & beer tickets for the Farmers Feast.
Volunteers
$750
WHAT IT COST
$750
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WHAT IT COVERS
Volunteers donate their time & labor for free, but we reward them with Food, Drinks & T-Shirts.
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ADDITIONAL BENEFITS
​Signage at packet pick-up table with sponsor logo and statement of appreciation.
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Sponsor’s name recognition in all instances where volunteers are mentioned on the Cycle Sequatchie website.
Desserts
$750
WHAT IT COST
$750
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WHAT IT COVERS
Desserts from the Cookie Jar Café served at the Farmers Feast.
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ADDITIONAL BENEFITS
​Signage at the buffet dessert table with sponsor logo and statement of appreciation.
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Sponsor’s name recognition in all instances where the desserts are mentioned on the Cycle Sequatchie website.
