Sponsorship Opportunities
Cycle Sequatchie was first held in October of 2019 as a way to promote Sequatchie Valley as an outdoor recreation playground. ​​While the event has grown in size and scope since that first year (attracting cyclists from over 30 states), we remain committed to giving our participants a personally meaningful experience, with curated routes, a farm-fresh meal, local craft beer, and exceptional pre-ride communication.
Our event also inspired the City of Dunlap to create their own Oktoberfest festival to coincide with Cycle Sequatchie to create even more fun energy around the weekend! And according to our post-ride surveys, the formula is working, with over 70% of respondents in the 2025 survey giving us the highest rating of "awesome!" and the rest characterizing their experience as "great" or "good."
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Get in front of this audience and support a great cause by signing up for one of the sponsorships we've listed below! Prefer to offer support in a different way? This is a grassroots, community-driven event, and we welcome any and all creative ideas for involvement. Contact us and let us know what you have in mind! In exchange for your support, we'll provide you with plenty of exposure at the event, on our website, and through social media and other channels.
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Our goal with the event is to bring attention to Sequatchie Valley as an amazing outdoor recreation playground and to support the efforts of Thrive Sequatchie to promote sustainable and responsible tourism in the region.​
All sponsors will receive the following benefits at a minimum plus additional perks specific to the type of sponsorship as described below.
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Sponsor logo & link on the Partners page of CycleSequatchie.com.
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Newsletter and social media shout-outs recognizing sponsor's contribution to the event.
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Opportunity to provide branded merchandise & materials at packet pickup.
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Priority vendor space at the post-ride outdoor expo.
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Mentions from the emcee during the event.
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Registration fees comped for one participant in the Cycle Sequatchie bike ride.
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One set of food & beer tickets for the Farmers Feast.
Finish Line
$750
WHAT IT COST
$750
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WHAT IT COVERS
​Finish Line Chute, Truss, Banner, Bike Racks, Signage, P.A. System, and other supplies, plus Water Bottles & Cold Wash Cloths for the finishers!
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ADDITIONAL BENEFITS
Sponsor logo on 10' x 3.5' banner prominently displayed at the finish line.
Volunteers
$750
WHAT IT COST
$750
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WHAT IT COVERS
Volunteers donate their time & labor for free, but we reward them with Food, Drinks & T-Shirts.
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ADDITIONAL BENEFITS
​Signage at packet pick-up table with sponsor logo and statement of appreciation.
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Sponsor’s name recognition in all instances where volunteers are mentioned on the Cycle Sequatchie website.
TOP TIER SPONSORSHIPS
In addition to the benefits for all sponsors listed above, Top Tier sponsors will receive the following benefits plus additional perks specific to the type of sponsorship as described below.
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Sponsor logo on 10' x 3.5' banner prominently displayed at the finish line.
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Sponsor logo & link in the website footer on every page of CycleSequatchie.com.
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Sponsor logo displayed in the footer of newsletters sent to Cycle Sequatchie email list.
Desserts
$1,000
WHAT IT COST
$1,000
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WHAT IT COVERS
Desserts from the Cookie Jar Café served at the Farmers Feast.
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ADDITIONAL BENEFITS
​Signage at the buffet dessert table with sponsor logo and statement of appreciation.
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Sponsor’s name recognition in all instances where the desserts are mentioned on the Cycle Sequatchie website.
Rest Stops
$1,500
WHAT IT COST
$1,500
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WHAT IT COVERS
Rest Stop Venues, Food & Snacks, Drinks, Ice, Portajohns, Bike Racks.
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ADDITIONAL BENEFITS
​Sponsor logo prominently displayed on course signage leading up to each rest stop.
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Sponsor’s name recognition in all instances where rest stops are mentioned in all official marketing and promotion of Cycle Sequatchie.
3 Mtn Challenge
$2,000
WHAT IT COST
$2,000
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WHAT IT COVERS
Prizes for riders who conquer the climbs.
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ADDITIONAL BENEFITS
Sponsor logo prominently displayed at the Prize Table where cyclists will pick up their rewards for conquering the climbs.
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Sponsor’s name recognition in all instances where the 3 Mtn Challenge is mentioned in all official marketing and promotion of Cycle Sequatchie.
Craft Beer Station
$1,000
WHAT IT COST
$1,000
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WHAT IT COVERS
Beer tickets for the participants.
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ADDITIONAL BENEFITS
​Signage with sponsor logo at the craft beer station along with a statement of appreciation.
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Sponsor’s name recognition in all instances where the craft beer is mentioned in all official marketing and promotion of Cycle Sequatchie.
T-Shirts
$1,500
WHAT IT COST
$3,000, split into two separate sponsorships of $1,500 each.
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WHAT IT COVERS
Printing & Stock for Event T-Shirts.
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ADDITIONAL BENEFITS
Sponsor logo prominently displayed at packet pick-up (where the t-shirts will be distributed to every cyclist) along with signage noting that the t-shirts are compliments of the sponsor.
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Sponsor’s name recognition in all instances where the event t-shirts are mentioned in all official marketing and promotion of Cycle Sequatchie.
Farmers Feast
$10,000
WHAT IT COST
$10,000 total. Because the post-ride lunch only uses fresh locally-sourced ingredients prepared by a professional chef, it is more expensive (and more rewarding!) than typical bike ride meals. Proceeds from this ride benefit rural conservation in the Sequatchie Valley region, and we are proud to further support family farms through the Farmers Feast.
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WHAT IT COVERS
Food, Drinks, Prep, Service, Supplies, Tables & Chairs.
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ADDITIONAL BENEFITS
Sponsor logo prominently displayed on a 16' Farmers Feast banner at the event venue.
Sponsor’s name recognition in all instances where the Farmers Feast is mentioned in all official marketing and promotion of Cycle Sequatchie.